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As the ZipRecruiter product evolved and got smarter, a stronger and deeper visualization of the persona behind the product was needed. I developed a new concept to bring the brand's beloved Phil to life, digitally.
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The new visualization is based on 4 simple rings that represent the pillars of the brand and form an elegant "P" shape. In the product, the rings multiply to signal the relationship between employer and job seeker. The resulting 8 ring visual dynamically interacts with job seekers. As Phil "delivers good news", "listens", or "delivers great matches" the visual animates inline with key moments along the job seeker journey.
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