Visualizing Phil


As the ZipRecruiter product evolved and got smarter, a stronger and deeper visualization of the persona behind the product was needed. I developed a new concept to bring the brand's beloved Phil to life, digitally.
Phil old
The old Phil.
Phil static

The new visualization is based on 4 simple rings that represent the pillars of the brand and form an elegant "P" shape. In the product, the rings multiply to signal the relationship between employer and job seeker. The resulting 8 ring visual dynamically interacts with job seekers. As Phil "delivers good news", "listens", or "delivers great matches" the visual animates inline with key moments along the job seeker journey.
Phil spiral
Phil 2
Phil spiral

The rings present in 2D for a bold, graphic simplicity, but occupy a 3D space as they come to life.

Phil listening.

Phil animating into his static state.
Phil viz
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