ZipRecruiter 2023
ROLE: CONCEPT / CREATIVE DIRECTION / DESIGN
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Redefining how one of the highest rated job search brands shows up and stands out to employer and job seeker audiences. A refreshed brand, from color, photography, tone, and messaging rolled out across all touchpoints.
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Developing a fresh color palette that reinvigorated and honored the brand, was versatile, and accessible from marketing to product was critical.
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Hand done markups as a visual device add a personal touch and help emphasize the key takeaways in the refreshed messaging.
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High contrast in the typographic system adds versatility and anchors the bold new tone.
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PARTNERSHIPS & INTEGRATIONS
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I collaborated on a number of strategic partnerships across channels to grow awareness with job seekers. Minions:
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UFC fans span a large and diverse cross-section of the U.S. We showed up authentically on TV, in the arena, and in Social to connect with this engaged audience.
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With STAR WARS we found a way to integrate with one of the most popular brands on the planet. We drove traffic to a bespoke landing page that blended the TV creative with ZipRecruiter's product offering to drive registrations.
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Leaning into the idea of "discovery" in job search, I lead creative on custom fortune cookies that both surprised and delighted a new audience, leading to over 13k unique clicks and positive social engagement.
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BROADCAST
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Telling stories of building teams and growing businesses with ZipRecruiter and finding ways to optimize the creative to drive employer registrations was a constant focus. This spot was one of the most successful in the history of the brand.
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